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Bota Box wants to save the world, one box at a time. The industry publication named Bota Box as the 2021 winner for its continued success and growth in the boxed wine space. In 2021, it won Market Watch’s Wine Brand of the Year award. It took the title of 2021 Wine Brand of the Year.īota Box surpassed 11 million total case sales in 2020. There’s no denying that the bag-in-box wine is becoming a brand to be reckoned with. How did Bota Box secure its first-place position? It experienced double-digit growth for three consecutive years, along with a 41.2 percent increase in case sales from 2019 to 2020. 1 fast-track growth brand in Beverage Dynamics’ 2021 Wine Growth Brands Awards.
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It’s the highest-selling growth wine brand in the nation.īota Box came out on top as the No. The Coppola acquisition is beginning to generate potential sales buzz for Delicato, too, though it remains to be seen just how well Coppola will perform for the company. Bota Box sales grew by an impressive 41 percent in 2020, and the brand has more than doubled in size over the last three years. …but Bota Box is more famous.ĭespite the celebrity name that comes attached to Francis Ford Coppola wines, Bota Box remains the star child of the Delicato portfolio. When the Francis Ford Coppola portfolio came into Delicato’s hands, “The Godfather” director’s wines became some of the most recognizable brands the company sells. Bota Box shares a wine family with a celebrity…ĭelicato Family Wines, the parent company of Bota Box, acquired a wine brand bearing an influential name in August 2021. It released its bourbon-barrel-aged Cabernet Sauvignon in 2019, making it the first and only alternatively packaged barrel-aged wine on the market. Bota Box was the first bag-in-box wine brand to dip its toes into the barrel-aged game, though. Today, every major American wine brand boasts a spirits-barrel-aged line of wines. Bota Box’s barrel-aged Cabernet Sauvignon is the only one of its kind on the market.ĭespite the argument that spirits-barrel-aged wines aren’t “real” wines, the category has continued to see growth. All options are available in Bota Box’s standard 3-liter boxes as well.
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Of the 22 available wines, 10 also come in 500-milliliter Bota Mini sizes. For flavor seekers, there’s the Nighthawk line, which features seven bold takes on varietals like Cabernet Sauvignon, Chardonnay, and Malbec. In an effort to expand its offerings to health-conscious consumers, the brand also introduced Bota Box Breeze, a line of three wines lower in carbs and calories. The original Bota Box line features 12 classic reds, whites, blends, and a rosé. Different portion sizes and palates are accommodated by Bota Box’s offerings. A 3-liter Bota Box wine sells for $19, while a Franzia box of the same size is a little more than half the cost, at $11. In the boxed wine category, the term “premium” is popping up on several labels - with premium price tags to boot.īota Box is one of the key players in this movement, positioning its offerings as “premium wine without the corkscrew.” With this upscale label comes a slightly higher MSRP. However, “ premium mediocre” product offerings have emerged as a prominent beverage alcohol trend. It cashes in on the ‘premium’ boxed wine trend.įor many affordable-wine enthusiasts, value outweighs quality (hence the cult following of brands wines like Franzia and Two Buck Chuck). It produced a staggering 23 million cases in 2020 (nearly four times as much as Bota Box). There was also market giant and overall top seller by volume, Franzia. The first was Black Box, which beat out Bota Box for the ninth- place spot by 1 million cases. Two other top-volume-producing boxed wines were included in the 2020 winner list. consumers buy a lot of Bota Box.īota Box churned out 6 million 9-liter cases of wine in 2020, a number that helped it earn the American Association of Wine Economists’ 10th-place spot for top U.S. Bota Box is named after those bags that, throughout history, helped travelers quench their thirst while on the go. Bota Box opts for mylar bags instead of leather skins, but the ultimate purpose of the bags and boxes is the same: to make wine more mobile.
#Bota wineskin portable#
The traditional Spanish pouches, complete with carrying straps and nozzles, were historically used as portable wine holders. The name is a nod to a wineskin from the olden days.īefore there was Bota Box, there were bota bags. Here are 11 more things you should know about Bota Box.